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We Are Going To Coffee Fest!


Hey, everybody, this is Jackson coming at you today with a new post to share some pretty cool news with everyone!

 

I wanted to put some pen to paper about an amazing opportunity that has come our way.  If you have followed our journey for a while you may know that Coffee Fest in Chicago in 2017 was a catalyst to our café business.  Our initial plan was to open a café 3-5 years after we got our distribution network going, but plans change and here we are in April 2019 with a damn near full-blown café in the heart of our hometown of Battle Creek.  Coffee Fest opened our eyes to the world of coffee and everything that it has to offer.  There were latte art competitions, vendor exhibits, coffee shop displays, roasters, and nearly everything you could imagine that had anything to do with coffee.  One of the things that piqued my interest the most was the cold brew competition.  We had not yet thought about selling cold brew coffee or even making it for anyone other than ourselves,  but there were different coffee shops and roasters bringing in their brews to compete against others in the area and the country. 

The competition was comprised of two brackets, still cold brew and nitro.  For those of you who may not know the difference, still cold brew is coffee that is served under minimal pressure through a tap system or poured out of a pitcher or glass container.  Nitro cold brew is a pressurized cold brew that has been infused with nitrogen and served at about 30-40 PSI.  This gives the cold brew a full-bodied flavor and gives it a silky smooth texture while you’re drinking it.  It is still satisfying for us to watch customers try “straight” nitro for the first time.  Their faces light up and more often than not they cannot believe that what they just drank is “just black coffee”.  It is one of my favorite beverages and is Tristan’s favorite way to drink cold brew. 

  It is amazing to think how far we have come in so little time and we have a LONG way to go still. We have plans, upon plans, upon plans that we are working everyday on making a reality. There will be more to follow on our journey down to Indy, and if you know us we will be documenting it all, in order to take you with us!

Jump ahead two years to yesterday. I was sitting at work going over my calendar for the day and I received and email from an event director at Coffee Fest with some great news. “Your application has been accepted and below is the link to the cold brew competition bracket. Please respond to this email no later than April 19 to confirm your participation in the Coffee Fest Indianapolis Cold Brew competition.” I don’t think that I have responded to an email faster in my life. I was pumped, I was BEYOND pumped. Picture Dwight Schrute doing air kicks and pacing back and forth through the office. That’s the level we are talking here. Thank god I had the office all to myself yesterday or it could have been slightly more embarrassing than it already was.



So here we are “Dem Coffee Boyz” from Battle Creek, and we are excited to be taking the show on the road down to Indy and we are going to put our “Best Cold Brew in Town” up against some other professionals and see where it ranks. Some laugh at the fact that we had those “Best Coffee in Town” signs made up but a) it is true, the people have spoken, and 😎 I have nothing but full confidence in how good our cold brew coffee is. I would put it up against damn near any brew in the world and here at end of May, we will be doing just that down in Indianapolis.



It is amazing to think how far we have come in so little time and we have a LONG way to go still. We have plans, upon plans, upon plans that we are working everyday on making a reality. There will be more to follow on our journey down to Indy, and if you know us we will be documenting it all, in order to take you with us!



Until then, take it easy!



-Jackson-

 

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